UGC Content

For this project, I created a concept for a user-generated content campaign for McDonald’s, focusing on engaging customers through social media. The first ad, “Happy Meal Glow Up,” invites users to post a side-by-side photo of themselves enjoying McDonald’s as a kid and now as an adult for a chance to be featured in-store or on the website. The second ad, “McSkills Challenge,” encourages users to share videos showcasing their skills and tag McDonald’s for a chance to appear in a commercial. This project highlights my ability to conceptualize creative campaigns, drive audience engagement, and blend social media with brand marketing